sfp communications ltd

PR/Marketing - arts/culture/heritage

Our approach

We work closely with our clients to offer a high quality bespoke service tailored to their needs. We think it’s important that we like what you do and that we can develop a good relationship, so we only take on projects that inspire and enthuse us.

what we do

We deliver imaginative, hands-on PR and marketing campaigns. We can also help with copywriting, work with you to develop your communications strategy, deliver training, provide advice and mentoring and write or contribute to grant applications.

Edinburgh Fringe

With over 17 years experience at the Fringe we can undertake PR for your show and can advise on everything from making initial approaches to venues to composing the all important 40 word programme entry, photo opportunities and press angles.

When you’ve put your heart and soul into your show, writing, performance, festival, event or other project then you need to tell people about it. That’s where we come in. We’ll work with you to get the word out, get your story in front of the right people and raise your profile.

our services

PR and Publicity Campaigns

When you’ve put your heart and soul into your show, writing, performance, festival, event or other project then you need to tell people about it.

That’s where we come in. We’ll work with you to get the word out, get your story in front of the right people and raise your profile.

We only take on projects that interest and enthuse us and we work closely with our clients to provide a bespoke service tailored to their needs.
We’ll take time to get to know you and your work so we understand where you’re coming from and what you’re about.
Having worked in the cultural sector for longer than we care to remember we understand your business.

As well as delivering hands-on PR campaigns we can provide advice, guidance and hand holding – if necessary!

Marketing

PR and marketing go hand in hand. We can deliver cohesive marketing campaigns based on agreed objectives to help you communicate effectively with your audience. And if you don’t know who they are, then we can help identify your audience.

Consultancy

Whether you are a large organisation looking to review and reinvigorate what you do or a small company or individual with no previous communications experience, we can provide consultancy and advice, communications audits and strategic planning.

From half day sessions to longer contracts we can provide services to suit your budget.

Training

We provide PR and marketing training sessions for individuals or groups tailored to your needs. From the basics of identifying a good story and writing press releases to copywriting, campaign planning, media training, developing a communications strategy and how to use social media, we can help.

Design and Print

An effective piece of print in the right place can still be one of the best ways of getting the word out. sfp has extensive experience of designing flyers, brochures and posters for attractions, shows, bands and special events, as well as in brokering deals and liaising with printers.
We don’t do websites but we can recommend people and companies that we know can do a great job.

Copywriting

Websites, brochures, flyers, social media and press releases require different approaches. We can write targeted content that does the job you want it to.

Fundraising

Steph has extensive experience of writing grant applications to raise money for all sorts of projects large and small, from funders including the Heritage Lottery Fund, Arts Council England and charitable foundations. She can help you identify potential sources of funding, give feedback on grant applications, edit and proofread, and provide fundraising training.

Edinburgh Fringe Festival

sfp has been representing artists at Edinburgh since 2000, helping many to win major awards. From 2003 to 2014 (when it ended) we ran the press operation for Arts Council England East’s groundbreaking and much admired Escalator East To Edinburgh project.

We can advise on everything from making initial approaches to venues to composing the all important 40 word programme entry, advisability of stunts and press angles.

We have represented theatre, live art, dance, poetry, physical theatre, music, comedy, children’s shows and an exhibition. News items, features, interviews reviews, previews and TV and radio discussions have been secured for clients in national media and essential festival publications.

From 2003 to 2014 (when it ended) we ran the press operation for Arts Council England East’s groundbreaking and much admired Escalator East To Edinburgh project.

"Edinburgh is full on and we work our socks off make your show stand out amongst over 3,000 others"

About us

Steve Forster
Steve Forster
During his 30 years in the arts and entertainment sector Steve has managed high profile venues in Manchester, London and Norwich and has experience of artist management; press, pr and marketing; print design & brokering and journalism. He’s also got an insiders knowledge of the Edinburgh Fringe Festival.
Steve set up sfp communications in 2000. Since then he has worked on a wide range of diverse projects and built up a regular clientele who value his personal touch and the excellent results he achieves. Steve is on the boards of Norwich Arts Centre (Chair) and The Voice Project.
Stephanie Potts
Stephanie Potts
Steph has extensive experience in PR, marketing, fundraising and business management in the arts, museums and heritage sectors. She has managed a heritage museum, publicised major exhibitions, launched new galleries and written successful grant applications.
From 2004 to 2012 she was Director of Norwich’s Dragon Hall, during which time she managed a £1.8 million redevelopment and relaunch of the museum. Stephanie was Press and Publicity Officer for Museums Sheffield from 2000 to 2003 where she was involved in the opening of the Millenium Galleries. She has an MA in Textile Culture (2010) from Norwich University College of the Arts and a BA in the History of Art, Design and Film from Sheffield Hallam University. She is part-time Development Manager for Museums Norfolk .

Selected Clients

Current and Recent

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