We work closely with our clients to offer a high quality bespoke service tailored to their needs, using our many years of experience.

As well as delivering imaginative, hands-on PR and marketing campaigns we can also help with copywriting, deliver training, work with you to develop your communications strategy or provide advice and mentoring for your own team.

Our clients range from large arts organisations to small companies, festivals and individual artists working in theatre, dance, music, visual and live art, poetry, books, film, heritage and more.

sfp also has over fifteen years experience of PR at The Edinburgh Festival Fringe. We can undertake PR for your show or company and can advise on everything from making initial approaches to venues to composing the all important 40 word programme entry, advisability of stunts and press angles.

If you’d like to find out more about how we can work with you call us on 01603 661459 or email us

About Us

Steve Forster has over 30 years experience in the arts and entertainment sector. This has included managing high profile venues in Manchester, London and Norwich; artist management; press, pr and marketing; print design & brokering, journalism. He is an expert on PR at the Edinburgh Fringe Festival and has an insider’s knowledge of this international event.

Steve set up sfp communications in 2000. Since then he has worked on a wide range of diverse projects and built up a regular clientele who value his personal touch and the excellent results he achieves.

Steve is on the boards of Norwich Arts Centre (Chair)  and The Voice Project.


Stephanie Potts has extensive experience in PR, marketing, social media, fundraising and business managementin the visual arts, museums and heritage sectors.

From 2004 to 2012 she was Director of Norwich’s Dragon Hall, during which time she managed a £1.8 million redevelopment and relaunch of the museum. Stephanie was Press and Publicity Officer for Museums Sheffield from 2000 to 2003 where she was involved in the opening of the Millenium Gallery. She has an MA in Textile Culture (2010) from Norwich University College of the Arts and a BA in the History of Art, Design and Film from Sheffield Hallam University. She is part-time Development Manager for Museums Norfolk .